Marketing and Real Estate Courses

The EEBA Academy provides a flexible and convenient way for the world's best high performance builders and their partners to come together to learn about building science and advances in sustainably constructing better homes. Learn more about the Academy here.

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Below is a sample of Marketing and Real Estate courses available on the EEBA Academy:
* Free Digital Chalk account needed to browse courses. Have questions? Reach out to: mary@eeba.org

Essential Market Trends to Grow your Business

In this session, Green Builder Media CEO Sara Gutterman will reveal the latest market intelligence gathered by COGNITION Smart Data, offering deep insights into consumer preferences that will enable you to improve your marketing, sales, product development, and competitive positioning.

Instructor: Sara Gutterman
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL

Planning for Results - Best Practices That You Can Apply to Your Business

Companies in the building industry are under increased pressure to drive sales growth and ROI, even with elevated costs for materials, labor, and the like. How can you methodically develop the right strategic, business, and / or marketing plans to meet these challenges, while ensuring you engage and align key stakeholders along the way?

Instructor: David Bernardino
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL

Inspiring Homebuyers and Building Owners to Demand Net-Zero Energy and Zero Emission Homes/Buildings

Net-zero energy and zero emission homes/buildings are being built ALL across the U.S., and yet so many buyers either don’t know this level of performance, including optimized comfort and minimized maintenance, is within their grasp. Our panelists on this episode are helping to dispel these misunderstandings.

Instructor: Paul Kriescher, Paul Hutton, David Takahashi

Strategies from Top EEBA Builders on Managing Through Crisis

COVID-19 not only puts high performance builders up against marketing through a downturn, it also forces you to deal with the very real supply chain, worker availability and health-related shut-downs brought on by this particular crisis. Join Gene Myers of Thrive Home Builders, Tim O'Brien of Tim O'Brien Homes, and Dennis Webb of Fulton Homes as they discuss how they are managing their businesses during this challenging time.

Instructor: Gene Myers, Tim O'Brien, Dennis Webb
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