EEBA Academy

Marketing and Real Estate Courses

The EEBA Academy provides a flexible and convenient way for the world's best high performance builders and their partners to come together to learn about building science and advances in sustainably constructing better homes. Learn more about the Academy here.

Log in or create a free account to preview courses and start learning for no or little charge! Explore our EEBA membership for additional discounts on courses, earning designations, and CEUs.

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Below is a sample of Marketing and Real Estate courses available on the EEBA Academy:
* Free Digital Chalk account needed to browse courses. Have questions? Reach out to: mary@eeba.org
Dun Today: Enabling the Home as a Service Business Model

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Dun Today: Enabling the Home as a Service Business Model

Dun Today Founder Ty Udell discusses Home-as-a-Service and the Market Transitions on the horizon for Custom and Hi-Volume builders alike. Ty dives into the “app based consumer,” next generation client engagements, and new revenue streams enabled by the transition to Home-as-a-Service.

Instructor: Ty Udell
The Sales Culture of Homebuilding

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The Sales Culture of Homebuilding

"Nothing happens until it's sold." - Ira A. Fulton, founder and Chairman of Fulton Homes, Tempe, AZ. Every homebuilder must have a sales culture, where sales is the epicenter of the company and really mean it and where war is declared on anything that gets in the way of sales.

Every builder should have Unique Selling Propositions where you have items or concepts that you promote that sets you apart from other builders. Most of you have energy efficiency and healthy homes that you promote that do set you apart from the others. How do you tell the story of Energy Efficiency and Healthy homes? Learn tips from 6 time IAP Leader award, and 2 time IAP Leader of the Year award winner.

Instructor: Dennis Webb
CEUs: 1 LU AIA, 1 BPI, 1 NAHB, 1 NARI, and 1 RESNET credits
Marketing to a Changed Market

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Marketing to a Changed Market

The COVID-19 crisis is causing homeowners to re-evaluate their needs and wants in a home. That will likely be good news for the high performance home building community.

Instructor: Suzanne Shelton
Strategies from Top EEBA Builders on Managing Through Crisis

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Strategies from Top EEBA Builders on Managing Through Crisis

COVID-19 not only puts high performance builders up against marketing through a downturn, it also forces you to deal with the very real supply chain, worker availability and health-related shut-downs brought on by this particular crisis. Join Gene Myers of Thrive Home Builders, Tim O'Brien of Tim O'Brien Homes, and Dennis Webb of Fulton Homes as they discuss how they are managing their businesses during this challenging time.

Instructor: Gene Myers, Tim O'Brien, Dennis Webb
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