Marketing and Real Estate Courses

The EEBA Academy provides a flexible and convenient way for the world's best high performance builders and their partners to come together to learn about building science and advances in sustainably constructing better homes. Learn more about the Academy here.

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Below is a sample of Marketing and Real Estate courses available on the EEBA Academy:
* Create a free Talent LMS Account to take courses. Have questions? Reach out to: gabrielle@eeba.org

Planning for Results - Best Practices That You Can Apply to Your Business

Companies in the building industry are under increased pressure to drive sales growth and ROI, even with elevated costs for materials, labor, and the like. How can you methodically develop the right strategic, business, and / or marketing plans to meet these challenges, while ensuring you engage and align key stakeholders along the way?

Instructor: David Bernardino
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL

Builder-Provided Extended Warranties and Service Plans: Business Opportunity or Bad Idea?

Join Todd Usher from Addison Homes in an interactive discussion on the pros and cons of builder-backed extended warranties along with some preliminary Clemson University consumer research focused on the subject.

Instructor: Todd Usher

What Really Matters

Suzanne Shelton, EEBA board member and CEO of Shelton Group, will share her firm’s latest findings and recommendations, pulling from their ongoing Pulse studies, as well as surveys conducted for members of the EEBA Builder Benchmark groups and digital marketing work performed for high performance builders.

Instructor: Suzanne Shelton
CEUs: 1 AIA, 1 BPI, 1 NAHB, 1 NARI, 1 RESNET, and 1 GENERAL

Inspiring Homebuyers and Building Owners to Demand Net-Zero Energy and Zero Emission Homes/Buildings

Net-zero energy and zero emission homes/buildings are being built ALL across the U.S., and yet so many buyers either don’t know this level of performance, including optimized comfort and minimized maintenance, is within their grasp. Our panelists on this episode are helping to dispel these misunderstandings.

Instructor: Paul Kriescher, Paul Hutton, David Takahashi
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