EEBA's High Performance Home Blog

In this webinar, David Bernadino goes over the role of competitive differentiation and why it is critical to any marketing strategy. Bernadino gives an overview of some of the tools and techniques to assess your brand versus your competitors and how to apply this to any marketing strategy.

Know what business you're in and capitalize for it. Are you a developer? Are you a builder? Are you in and titeler? And those of you who do multiple things, each one of them requires a different capital structure. If you're doing the land business, you better have a lot of equity but, if you are a builder, you can have a reasonable amount of debt because you're spinning your inventory relatively fast. You should ask yourself, are we capitalized correctly?