
In the early 20th century, when diseases like typhoid and polio were prevalent in the United States, America’s plumbers adopted a new slogan: “The Plumber Protects the Health of the Nation.” With a sharp poster and marketing campaign, plumbers successfully rebranded their professional image from “dirty and menial” to “heroic and essential.” Ever since then, generations of plumbers have rightfully taken pride in the notion of protecting the health of their country.
Today, the homebuilding community needs a similar upgrade to our public- and self-image.
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